Tuesday 2 April 2019

Advertising

Set texts - Old Spice, Shelter, Lucozade

What is marketing? -
> Creating Awareness
> Create Interest
> Generate Desire

The 4 P’s: Product, Price, Promotion, Place

Structural Features of a Advert:
Copy
Headline
Subheading
Slogan
Logo
Central image
Typography
Brand Identity

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