Semiotics Analysis of a TV poster

In this poster the main cast are all standing on a mound of laptops. The characters at the front are higher up on the mound suggesting that they are the more important characters. All the characters except one are in geeky clothes suggesting that they are the intelligent ones meaning the one in stereotypically 'normal' clothing is less intelligent. Furthermore this character also happens to be blonde and therefore could also be stereotyped as a 'dumb blonde'. However, the character Bernadette, placed on the far left, also happens to be blonde which contradict the stereotypical 'dumb blonde' due to her being in Geeky clothes as well. 

By the cast being placed on a on a pile of laptops its implies that the cast are superior to technology sue to being incredible smart and not needing technology to research anything. However, by Leonard holding a laptop in the air it suggests that although they are superior to a laptop they still use it to their advantage. The cast for this series is clearly very male dominated suggesting that the men are more important that the females and that the society that they are in is still male dominated however the women are still superior to the laptops so are still extremely smart which still gives women a sense of power.