Guardian news values And target audience

This video, which is on The Guardians home page, shows all the different people that it advertises to in order to attract people to them rather than another newspaper. It caters to people of all ethnicities, different cultures and LGBTQ... everybody and that’s why a reader should choose them.  As well as that by including Trump in the video it suggests that they also concentrating on politics making it hard news orientated.

Guardian reader profile

		All Adults %	Guardian reader	Guardian reader %
Source: NRS Oct 2010 - Sept 2011
Solus			733000	80%
Social Grade	A	5%	158,000	14%
	AB	26%	696,000	62%
	ABC1	54%	994,000	89%
Age Group	15-24	16%	200,000	18%
	25-34	16%	177,000	16%
	35-44	17%	180,000	16%
	45-54	17%	194,000	17%
	55-64	14%	190,000	17%
	65+	20%	178,000	16%
Gender	Male	49%	597,000	53%
	Female	51%	522,000	47%
	ABC1 men	27%	528,000	47%
	ABC1 women	28%	460,000	41%
Education	TEA 18+	37%	813	73%
	TEA 21+	22%	698	62%
Working status	Full Time	42%	525,000	47%
	Full time 35+	27%	363,000	32%
	Full time 45+	17%	245,000	25%

All figures are based on Monday-Sunday average issue readership.

Solus = guardian readers who do not read any other quality daily newspaper

TEA = Terminal education age 

The guardian is very subjective with their views rather than objective.