Thursday, 22 November 2018

The Guardian case study

First published in 1821
Not profiting driven, not a commercial - Scott Trust
Hoping to break even this year for the first time ever
Have reached one million online subscribers this year
Created positive actions scheme to encourage ethnic minorities to break down barriers as the decision makers are white male oxbridge home countries types
proud of their Windrush coverage which was initially just one story and then grew to the extent that Amber Rudd had to redesign
osama Bin laden wrote column in The Guardian as a one off
Wiki leaks and Ed Snowden story gained recognition abroad

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