Three different types of daily mail -
-Daily mail
-Mail on Sunday
-Online
Three different view points and audiences
Target audience - Older generation (50s and over)
Males like a physical copy
Females like the online news
C1, C2 and D audience
Right wing politically
Supports brexit
Loves the royal family
Environmental campaigns
More local news
MailOnline -
41% male viewers
59% female viewers
Time spent online per visitor for a month is around 53 minutes
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