C - Continuity: Stories that are already in news continue to run are updated.

U - Unexpectedness: An event that is a shock or out of the ordinary.

P - Personalisation: Stories that include human interest.

P - Proximity: Stories that are closer to home.

T - Threshold: The bigger the impact and reach of the story.

U - Unambiguous: Stories that are easy to understand.

N - Negativity: Bad news is more interesting.

E - Elite Persons: Stories about important people and powerful nations.