Why have newspaper sales declined ?

There are many reasons why there has been a decrease in newspaper sales, the main one being due to having it all accessible on mobile devises and tablets instead. Since 2000 55% of  the public said that they’d prefer to use mobile devises to get their news rather than a newspaper. Most phones these days already have a news app pre-installed or can be accessible in the App Store. These apps contain live updates making them much more efficient than a newspaper as the news is never delayed. The only flaw to having it online is not having internet. However, internet is so available these days that its almost always accessible if not then people usually have mobile data. As well as that the physical activity of going out to get a newspaper cant always fit into the average persons routine suggesting why the average age group to get newspapers is 50s+ not only that but a lot of the older generation don’t have an iPhone to be able to access the news that way. Finally, you have to pay for a physical copy of a newspaper roughly cost £1 for each copy and around £2 for a Sunday edition if you ad that up over the year its around £448 pounds a year compared to a free online version.

In contrary to that, free newspapers are available to people who commute on the train/tube which are often used (although it takes a few people to clear up the litter from all the newspapers afterwards) although their often a mid-market newspaper so you don’t get to choose whether you get celebrity gossip or politics which can be unappealing. Not only that but a lot of people like the trip down to the paper shop to get the paper and like having that physical copy in their hand which can be considered more satisfying rather than a mobile devise. The beauty of having a physical copy is you get to choose what newspaper you want to buy from and support in according to your person likes/dislikes/views and opinions. For example The Daily mail is conservative based and The Mirror being labour based based on your personal opinion could be what paper you read. This is why a lot of people stick to newspapers rather than using digital devices.

Overall, newspaper sales have defiantly been decreasing due to advancements in technology making things easier and more efficient which overall has benefitted more people overall making it more popular hence why digital newspapers are increasing.