Fix - addicted to News
Track - access news regularly to keep up to date
Fill - access news to fill time I.e. on a commute
Indulge - makes time to enjoy news or as a break
Invest - read the news regularly to get in-depth perspectives
Millennials are more likely to be fix/track
Boomers are more likely to be fill/invest
News times for Boomers -
6 o’clock news on BBC
Channel 4 7pm news
10 o’clock BBC
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