The Jungle Book - Paper 2 Section A

Disney facts -
150 billion dollar business
1955 first theme park
2016 resort in china
22 oscar wins and 59 nominations
Horizontally and vertically integrated conglomerate

Disney makes around 10 films a year: Star Wars, Marvel, Live Action, Pixar

Synergy - when the interaction of two of more forces working together creates a greater effect than the sum of their individual efforts. Media synergy is the way in which different elements of a media conglomerate spork together to promote linked products across different media (CD soundtrack, diaries, toys etc.) synergy works when different elements of media conglomerate promote and create linked products.

Disney synergy - the film ‘high school musical’ promotes the soundtrack which promotes the advent calendar which promotes the dolls which all ultimately promote the film.

Key Facts:
2016 and 2017 - Disney as number 1 distributed ($301m UK theatrical revenue)
Jon Favreau produced The Jungle Book
Last film befiore Walt Disney died. He wanted to create an early 3D like effect Using cel animation/zuroxing, storyboard

A mixture between live action and animation though its though that its more live action

1967 - Desctiptive, lots of info, Narrative
2016 - intense music, fast paced, recognisable voice, darker tone

Areas of study
1) production
2)marketing, distribution
3) Technology and convergence
4)ownership (Disney) - how it impacts the film i.e earn money instead of giving it, no film festivals, reputation, better quality, successful product to build on, more synergy (theme parks)
5)regulation