Old Spice

Aftershave advert

Lucozade advert

Minecraft group project

Minecraft Timeline

10th May 2009 - Development on Minecraft begins
17th May 2009 - Minecraft is born
13th June 2009 - preorders begin
16th August 2011 - Minecraft PE released
18th November 2011 - MineCon used to release Minecraft 1.0
9th May 2012 - Minecraft Xbox 360 release
15th September 2014 - Microsoft buys Minecraft for 2.5 billion dollars
20th September 2014 - Minecraft becomes the best selling PC game
10th January 2015 - 30million sales on Minecraft PE
30th June 2015 - 20million sales on minecraft PC
13th October 2015 - Minecraft story mode released
17th December 2015 - Minecrfat Wii U edition released
2nd June 2016 - Minecrfat sold over 100 million copies across all platforms and become one of the best selling games ever
27th June 2016 - MInecrfat announces release of minecraft the movie
10th December 2017 - Minecrfat hits 74 million hits

Magazine - The Big Issue

Language and representation

MCPAPS/CLIFTS/CLAMPS/FAM/Context

Keywords:

Circulation - number of copies a magazine sells

Readership - number of people likely to read the magazine 

Mass audience - readership on a very large scale

Niche audience - narrow group of readers with a particular interest 

Subscription - where a reader pays for a set number of copies of a magazine in advance at a lower cost

Intertextually - more than 1 media text (a movie cover on a magazine)

Plug - Text that ‘plugs’ a feature that will appear inside the magazine
Puff - a story that is given prominence on the cover
Cover star - a ‘star’ featured on the cover
Anchorage - text that anchors the main image and gives it context/meaning
Banner - text that runs across the lower section of the covers
Skyline - text that runs along the top of the cover 

Facts:

70% of money comes from advertising

100,000 copies of big issue are sold each week

2000 Big issue venders 

In 2013 they made more than £5 mil

Conventions of The Big Issue: Colous, celebrities, intertextuality, Puns/language, challenges political influencers 

Minecraft portable Speaker

Minecraft essay

Minecraft, is a cross-platforming, multiplayer sandbox with infinite replayability. There are many amazing aspects to the minecraft franchise including; the strong community, unrestricted genre,  platform agnostic and the overall unlimited creativity of the game. Minecraft has sold over 154 million copies in 2018 and has made over $2 billion.

Minecraft was started in the summer of 2009 by Markus Persson. Originally, it was a basic game which incorporated features from games such as Dwarf Fortress and Infiniminer. Persson's started charging £8 to download the game and ended up selling 40 copies in his first week. Eventually, a community started building when people wanted too know more information about the game. The game was intentionally left incomplete in order to be updated and improved overtime. Markus released new updates every weekend in order to 'hype up' his audience resulting in more people gaining interest in the game. Consequently, the game became more popular overtime and Markus (or Notch) became a celebrity with over 600,000 followers.

Famous YouTube Ali-A who has 16 million subscribers earns £3 million a year from making gaming videos, with Minecraft being the most popular. He started posting in 2009 and began creating Minecraft videos by popular demand. Now, he makes 3 videos a day for his channels and has a huge fanbase and is very successful in his field.

Microsoft purchased Mojang in 2014 for a total of $2.5 billion after rejecting many buyers before that. MInecraft was Purchases for three main reasons; money, audience (fanbase), and control. Conspiracy’s have risen suggesting that Microsoft purchased Minecraft in order to have an ‘edge’ against companies like sony. Consequently, this has greatly improved minecraft as an overall game with more money being put into it in order to please the fans.

Minecraft is a platform agnostic meaning it is a crossplatfroming game. It can be played on the Nintendo Switch, Xbox, PlayStation and PSP, all ranging at different prices. The main platform version of minecraft or the Java edition, playable on windows, Mac and Linux is £20. Bedrock edition minecraft for Windows 10 is also £20. Pocket edition (playable on android and apple devices) is £5. Finally, Minecraft for the PS4 costs £15.

Overall, Mojang’s Minecraft his incredibly popular for so many reasons, from its creativity to its fanbase. Minecraft has taken over the gaming industry.

Minecraft formats

- Minecraft: Java edition, whic is playable on windows, Mac and Linux computer at a cost of £20
- Minecraft for Windows 10 (bedrock edition), which is playable on Windows 10, Oculus rift and Windows mixed reality as a cost of £20
- Minecraft for Mobile devices (pocket edition), Apple, Android, Amazon, Windows phones, Nintendo Switch and amazon fire at a cost of £5
- Minecraft for Xbox one, can be used on all Xbox 1 platforms including S and X at a cost of £15
- Minecrfat for Ps4 costs a toll of £15

Cross Play = In video games, 'cross platform play' or crossplay is a term used to describe the ability of video games across different platforms such as: computer/PC, Xbox, Playstation, nintendo and mobile phone

Minecraft overall as a Brand?
With minecraft being available on many platforms such as PC, Xbox, PS4 and Mobile devices, it increasing the target audience potentially increasing sales and revenue, which can be reinvested into the game increasing the overall gameplay. Overall, this helps benefit the producers of the game alongside the audiences as the game they love everyday is getting technically stronger and more enjoyable due to a larger fan base and cross platfom avalibility. From the years 2014/2015 business year, Minecraft tripled their revenue from 1 million to 3 million! As a result of a small business, microsoft viewed their success as an investment; therefore late in 2014 purchased Minecraft from Mojang for a record $2.5 billion.

Video Games

Types of video games -
1) RPG
2) sports
3) Strategy
4) Action and adventure
5) Construction/strategy/buildings
6) FPS (first person shooter)
7) Simulation
8) Horror
9) Puzzle/solving
10) Children

Key terms -
Platform: What you play the game on
Cross media platform: games available on multiple platforms i.e Switch, X-box, PlayStation et
Conglomerate: large media companies that own smaller companies i.e Sony
Developer: People or companies that come up with the concept of the game
Digital distributor: Making the game available to audiences i.e Steam
Engine: A system designed for the creation and development of video games
PEGI: Pan European games information i.e age rating
Designer: the game designer that brings the game to life
RPG: Role playing game
MMORPG: Massively multiplayer online role playing game
FPS: First person shooter
Event release: Hyped up date that the game is released
Triple a game: An Informal classification used for video games with the highest development budget and levels of promotion
Open world: Players free to roam a virtual world
DLC: downloadable content
Sandbox: Style of game with that allows the user to change the world around them

Minecraft is a multi platform, open sandbox game

Minecraft Realms

Minecraft

15 markers - 25 min each

Created by Markus Persson (AKA Notch)
Minecraft has sold over 100 million copies - 122 mil in 2017 and 154 mil by 2018

Reasons why its so popular:
Minecraft is an literal sandbox with infinite replayability (create own world)
Game is only limited to your imagination
strong community
players creations are mine crafts own marketing campaign
its compatible to everything (xbox, switch, computer, PSP) - platform agnostic
it has been co-opted by children
not limited to genre
it fulfils our human instinct to bring order to chaotic situations

Ali-A
- How many subscribers does he have?
16 million
- How many years has he been making Minecraft videos?
started in 2009 till present
- why did he start playing Minecraft
people asking him to play
- what does he say he is trying to do with his content
survival series
- describe his average working day
try to balance work a social life; wakes up between 12-2pm to make 3 videos a day
- why might we watch youtube
for entertainment (same as watching sport)
- what is twitch and what is the average time spent on it by a user
live streaming service, the average time is 3 hours
- how much does he earn a year
3 million
- Microsofts purchase of mojang
- how much was Minecraft purchased for
$2.5 billion
- 3 reason behind the purchase on Minecraft
a)money
b)audience and fanbase
c)keeping control
-how might this affect the game
- biggest asset
open world sandbox with no world limits

Radio 1 practical

Evaluation:

What went well:

• We had a zesty intro, which had lots of enthusiasm to fit the genre of the breakfast show.
• Our links and mentions about the Radio 1 social media and phone number was clearly addressed.
• The vast use of appropriate jingles.
• The call to a audience member was clear and understandable with a clear script.

Even Better if:

• Repetition was quite evident, therefore we could put more planning into the script if we completed this task again.
• The voice was to happy and enthusiastic when we were talking about the serious news (murders)
• No link to the song Bohemian Rhapsody, there could be a clear link to the new film.
• Both presenters read the weather and news which typically doesn't happen, therefore next ti me if only one presenter was present the problem wouldn't arise.  
• No clear positive relationship/general conversation was present between the two performers.