Minecraft

15 markers - 25 min each

Created by Markus Persson (AKA Notch)
Minecraft has sold over 100 million copies - 122 mil in 2017 and 154 mil by 2018

Reasons why its so popular:
Minecraft is an literal sandbox with infinite replayability (create own world)
Game is only limited to your imagination
strong community
players creations are mine crafts own marketing campaign
its compatible to everything (xbox, switch, computer, PSP) - platform agnostic
it has been co-opted by children
not limited to genre
it fulfils our human instinct to bring order to chaotic situations

Ali-A
- How many subscribers does he have?
16 million
- How many years has he been making Minecraft videos?
started in 2009 till present
- why did he start playing Minecraft
people asking him to play
- what does he say he is trying to do with his content
survival series
- describe his average working day
try to balance work a social life; wakes up between 12-2pm to make 3 videos a day
- why might we watch youtube
for entertainment (same as watching sport)
- what is twitch and what is the average time spent on it by a user
live streaming service, the average time is 3 hours
- how much does he earn a year
3 million
- Microsofts purchase of mojang
- how much was Minecraft purchased for
$2.5 billion
- 3 reason behind the purchase on Minecraft
a)money
b)audience and fanbase
c)keeping control
-how might this affect the game
- biggest asset
open world sandbox with no world limits