Showing posts with label Industry. Show all posts
Showing posts with label Industry. Show all posts
Friday, 14 February 2020
Friday, 15 March 2019
Friday, 15 February 2019
How is BBC Radio 1 breakfast show reaching, targeting and encouraging audience interaction
BBC Radio 1 Breakfast show has done a great deal of improvement on their audience interaction. Unlike previous hosts, Greg James has introduced various segments into the show that have improved its ways to interact with their audience which has unlimatly improved their amount of views.
Since taking over the Radio 1 Breakfast show from Nick Grimshaw, Greg James has Boosted the shows views by 240,000 bringing with him some increasingly popular segments, this includes; pass the pasty, unpopular opinions, 10 min takeover. As well as giving listeners 30 seconds to text the song title and artist to them. All these things have conclusively not only increased the shows views but has made it more fun for audience members to listen to on their commute to work.
‘Pass the Pasty’ involved getting a cornish pasty (where a pasty is origannly from) to Scotland for someone who has never tasted one before. This originated due to a woman named Sarah Last, living in Aberdeenshire, confessing to Greg that she had never ate a pasty before. This was then turned into a pasty escapade to get Sarah an original Pasty. Cleverly, BBC turned this into a Pasty relay, passing the pasty from person to person. Greg kept the audince updated with the process. This resulted in a astronomical amount of audince interaction as the fans listened and joined in.
Another popular segment includes ‘unpopular opinions’ a segment is where a few people get selected to share this unpopular opinion. this has previously included “a hotdog is just a sandwich”, “David Beckham is not Gods gift to women.” This gives the audience to share their ‘unpopular opinions’ with the rest of the audience and Greg James himself. Along with that Greg has shared some of his ‘unpopular opinions’ again making it seem more of a friendly chat rather than a one-sided conversation.
Not only has Greg James bought new segments to Radio 1 breakfast but he has also bought various prize wining and voting to the show again expanded the shows amount of views and have knocked down the wall between the audience and the show. The show now has more of a talkative, gossipy, relaxed tone to it therefore creating a more friendly tone.
Overall, BBC Radio 1 with Greg James has greatly improved in terms of encouraging audience interaction by introducing new segments to the show and ultimatly creating a more happy, friendly atmosphere for the show.
Since taking over the Radio 1 Breakfast show from Nick Grimshaw, Greg James has Boosted the shows views by 240,000 bringing with him some increasingly popular segments, this includes; pass the pasty, unpopular opinions, 10 min takeover. As well as giving listeners 30 seconds to text the song title and artist to them. All these things have conclusively not only increased the shows views but has made it more fun for audience members to listen to on their commute to work.
‘Pass the Pasty’ involved getting a cornish pasty (where a pasty is origannly from) to Scotland for someone who has never tasted one before. This originated due to a woman named Sarah Last, living in Aberdeenshire, confessing to Greg that she had never ate a pasty before. This was then turned into a pasty escapade to get Sarah an original Pasty. Cleverly, BBC turned this into a Pasty relay, passing the pasty from person to person. Greg kept the audince updated with the process. This resulted in a astronomical amount of audince interaction as the fans listened and joined in.
Another popular segment includes ‘unpopular opinions’ a segment is where a few people get selected to share this unpopular opinion. this has previously included “a hotdog is just a sandwich”, “David Beckham is not Gods gift to women.” This gives the audience to share their ‘unpopular opinions’ with the rest of the audience and Greg James himself. Along with that Greg has shared some of his ‘unpopular opinions’ again making it seem more of a friendly chat rather than a one-sided conversation.
Not only has Greg James bought new segments to Radio 1 breakfast but he has also bought various prize wining and voting to the show again expanded the shows amount of views and have knocked down the wall between the audience and the show. The show now has more of a talkative, gossipy, relaxed tone to it therefore creating a more friendly tone.
Overall, BBC Radio 1 with Greg James has greatly improved in terms of encouraging audience interaction by introducing new segments to the show and ultimatly creating a more happy, friendly atmosphere for the show.
Friday, 23 November 2018
Thursday, 22 November 2018
Guardian news values And target audience
All figures are based on Monday-Sunday average issue readership.
Solus = guardian readers who do not read any other quality daily newspaper
TEA = Terminal education age
The guardian is very subjective with their views rather than objective.
Wednesday, 21 November 2018
Daily mail news values and targeting audience
Three different types of daily mail -
-Daily mail
-Mail on Sunday
-Online
Three different view points and audiences
Target audience - Older generation (50s and over)
Males like a physical copy
Females like the online news
C1, C2 and D audience
Right wing politically
Supports brexit
Loves the royal family
Environmental campaigns
More local news
MailOnline -
41% male viewers
59% female viewers
Time spent online per visitor for a month is around 53 minutes
-Daily mail
-Mail on Sunday
-Online
Three different view points and audiences
Target audience - Older generation (50s and over)
Males like a physical copy
Females like the online news
C1, C2 and D audience
Right wing politically
Supports brexit
Loves the royal family
Environmental campaigns
More local news
MailOnline -
41% male viewers
59% female viewers
Time spent online per visitor for a month is around 53 minutes
Monday, 19 November 2018
Newspaper industries student research
https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/720400/180621_Mediatique_-_Overview_of_recent_dynamics_in_the_UK_press_market_-_Report_for_DCMS.pd
1) In the Executive Summary, paragraph 4 the overview identifies that: ‘today’s aggregate advertising expenditure and net circulation figures equate to about half of their 2007 value.’ Bullet point why you think this is the case.
Amount of Advertising has halved since 2007 because:
2)On page 7, the market structure is analysed using data provided by the ABC. Who are the ABC and why is their data collection so important for newspaper owners and advertisers?
The ABC “delivers industry-agreed standards for media brand measurement across print, digital and events”
3) On page 17, paragraph 2.14 the overview identifies the circulation figures of Sunday newspapers. Thinking do you think Sunday newspapers have traditionally sold more copies than their daily counterparts? about your set products and audience consumption, why?
I think that all Sunday newspapers typically sell more compared to other days of the weeks due to more poeple having free time to actually ready and buy it due to not working
4) What are the leading broadsheet, tabloid and mid-market tabloids in terms of circulation? What are their daily circulation figures?
The lead Broadsheet = The guardian at 1884
The lead Tabloid = The Sun (the top newspaper overall) at 3417
The lead mid-market = Daily Mail at 2974.
5) Think about The Guardian and the daily mail - describe their position in the market place.
The Guardian and The daily mail both concentrate on more global news for the public including politics (hard news) which are stereo-typically for a upper class citizen suggesting that they are more sophisticated. However, The Daily Mail is much more popular than the guardian possible because it also contains some soft news which can be an easier read.
6) The Guardian is 'owned by Scott Trust, a private company whose core purpose is 'to unsure the financial and editorial independence of The Guardian.' How can this be linked with the news values of the newspaper?
The news values are CUPPTUNE (Continuity, Unexpectedness, Personalisation, Proximity, Threshold, Unambiguous, Negativity and Elite Persons) all these things are important in order to appeal to their targeting audience.
1) In the Executive Summary, paragraph 4 the overview identifies that: ‘today’s aggregate advertising expenditure and net circulation figures equate to about half of their 2007 value.’ Bullet point why you think this is the case.
Amount of Advertising has halved since 2007 because:
- More expensive
- decreasing revenue
- Harder to find people who can advertise your industry
- decreasing revenue
- Harder to find people who can advertise your industry
2)On page 7, the market structure is analysed using data provided by the ABC. Who are the ABC and why is their data collection so important for newspaper owners and advertisers?
The ABC “delivers industry-agreed standards for media brand measurement across print, digital and events”
3) On page 17, paragraph 2.14 the overview identifies the circulation figures of Sunday newspapers. Thinking do you think Sunday newspapers have traditionally sold more copies than their daily counterparts? about your set products and audience consumption, why?
I think that all Sunday newspapers typically sell more compared to other days of the weeks due to more poeple having free time to actually ready and buy it due to not working
4) What are the leading broadsheet, tabloid and mid-market tabloids in terms of circulation? What are their daily circulation figures?
The lead Broadsheet = The guardian at 1884
The lead Tabloid = The Sun (the top newspaper overall) at 3417
The lead mid-market = Daily Mail at 2974.
5) Think about The Guardian and the daily mail - describe their position in the market place.
The Guardian and The daily mail both concentrate on more global news for the public including politics (hard news) which are stereo-typically for a upper class citizen suggesting that they are more sophisticated. However, The Daily Mail is much more popular than the guardian possible because it also contains some soft news which can be an easier read.
6) The Guardian is 'owned by Scott Trust, a private company whose core purpose is 'to unsure the financial and editorial independence of The Guardian.' How can this be linked with the news values of the newspaper?
The news values are CUPPTUNE (Continuity, Unexpectedness, Personalisation, Proximity, Threshold, Unambiguous, Negativity and Elite Persons) all these things are important in order to appeal to their targeting audience.
7) In terms of digital distribution, what do you think has been more important to the brand identity of national newspapers, the online website or app mobile platforms? Why/How? I feel that mobile app platforms have been more important to digital distribution as having a news app it much easier to access as well as providing live notifications making it more efficient. Not only that but due to mobile apps constantly being there it is less likely to forget about news updates. Overall making it a better choice and a more popular choice.
8) A lack of 'trust' in newspapers is identified. Why do you think this is?
The UK has by far the least trusted “written press”of any European country, according to the survey. Its net trust score is minus 51, which is the percentage points difference between those who tend to trust the written press versus those who do not. In the UK people trust social networking more to gather their news rather than a newspaper and trust TV news even more. This could be because TV news is live and therefore more trustful and cannot be edited as much as well as that due to social media being a huge part of this generation we are almost forced into believe the things we here online. However, Newspapers can be edited and bias.
The independent press standards organisation are the regulators
The Independent Press Standards Organisations (IPSO) are the regulators for most of the UK's newspapers and magazines. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and maintain freedom of expression for the press. They make sure that member newspapers and magazines follow the editors code.
8) A lack of 'trust' in newspapers is identified. Why do you think this is?
The UK has by far the least trusted “written press”of any European country, according to the survey. Its net trust score is minus 51, which is the percentage points difference between those who tend to trust the written press versus those who do not. In the UK people trust social networking more to gather their news rather than a newspaper and trust TV news even more. This could be because TV news is live and therefore more trustful and cannot be edited as much as well as that due to social media being a huge part of this generation we are almost forced into believe the things we here online. However, Newspapers can be edited and bias.
The independent press standards organisation are the regulators
The Independent Press Standards Organisations (IPSO) are the regulators for most of the UK's newspapers and magazines. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and maintain freedom of expression for the press. They make sure that member newspapers and magazines follow the editors code.
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