C - Continuity: Stories that are already in news continue to run are updated.

U - Unexpectedness: An event that is a shock or out of the ordinary.

P - Personalisation: Stories that include human interest.

P - Proximity: Stories that are closer to home.

T - Threshold: The bigger the impact and reach of the story.

U - Unambiguous: Stories that are easy to understand.

N - Negativity: Bad news is more interesting.

E - Elite Persons: Stories about important people and powerful nations.

Types of newspapers

1) Tabloid (The Sun) - subjective
2) Broadsheet (The Guardian) - objective
3) Mid-Market (Daily mail)
4) Local newspapers (Essex chronicle)
5) Free sheets (metero)

Industry glossary

1. brand identity
   The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience.
2. cross-platform
   The appearance of a media text on more than one platform; cross-platform or cross-media advertising is used to market a product like a film on the web, TV and newspapers.
3. endorsement
   The act of supporting or backing something; celebrity endorsement is often used in advertising to sell a product.
4. ethos
   The purpose, attitude and beliefs of a person or an organisation.
5. media convergence
   When audiences use one platform to consume various types of media texts.
6. media format
   A media format refers to whether the content is video, audio, print based, or a combination such as a website or video game.
7. media platform
   A media platform is where a media text is presented; this can be TV, cinema, computer, games console, digital media player, smartphone, tablet, magazine, or newspaper
8. media text
   Any media product such as a TV programme, film, magazine, video game, newspaper, music track or album created for an audience.
9. niche audience
   A small, narrow audience interested in a specific topic or theme - the opposite of a mass market audience.
10. public service broadcasting
    Public service broadcasting is for the benefit of the public and not just for profit or commercial gain; the BBC is a public service broadcaster in the UK.
11. smartphone
    A mobile phone with a powerful processor that is capable of running applications and accessing the internet. 
12. tablet
    A computer device a little smaller than a laptop but with a built-in touchscreen, usually without a keyboard.

Sound

Music - what kind, orchestral or up beat
Contrapuntal - Juxtaposition in music (sad film, fun music) Parallel - music goes with emotion
Diegetic - real sounds (typing, folder closing) Non Diegetic - Narration, added noises
Off screen - sounds that aren't in shot, On Screen - can see where the noise is coming from
Voiceover 
Emotion - how the music makes you feel
Dialogue - how/what's being said

Editing

Screen time - the main characters story that we follow
Transitions - Realistic=short cuts Imaginary=slow cuts
Order of narrative - Chronological or jumping around through time
Pace - slow motion or fast pace
Special effects

Hybrid Genre

A combination of genre
e.g. scary movie - horror/comedy