Gerbner argues that exposure to repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them
Subjects in the news such as:
Pro/anti Corbin, May and Trump
Brexit/Remain
Immirgration
Muslims
Mass shootings
Rich/poor divide
Showing posts with label Theory. Show all posts
Showing posts with label Theory. Show all posts
Friday, 16 November 2018
Friday, 2 November 2018
Stuart Hall
Oppositional reading = don’t believe anything
Negotiated reading = taking with a pinch of salt
Preferred reading = totally gullible
Looking into the power of mass culture and mass media in: DRCAGES
Believe the media are the cause of stereotypes
Believe stereotypes when dominant ideologies are involved
Dominant Ideology -
Stereotypes = the idea that media/companies are run by a white, straight, Christian man
ArcheTypes = this is the ‘ultimate stereotype’ for example a girl from essex is dumb, orange, blonde with bad eyebrows and extreamly white teeth
Countertypes = a positive stereotype and emphasises the positive features about a person
DISABILITY - mental vs physical
REGIONALISM
CLASS - old money vs new money
AGE - teenagers are illmanered, aggressive, immature, lazy, screen addicted and hormonal
GENDER- women are weaker than men, men provide the majority income, women only look after children
Ethnicity
SEXUALITY - people who like the same gender where born differently
Negotiated reading = taking with a pinch of salt
Preferred reading = totally gullible
Looking into the power of mass culture and mass media in: DRCAGES
Believe the media are the cause of stereotypes
Believe stereotypes when dominant ideologies are involved
Dominant Ideology -
Stereotypes = the idea that media/companies are run by a white, straight, Christian man
ArcheTypes = this is the ‘ultimate stereotype’ for example a girl from essex is dumb, orange, blonde with bad eyebrows and extreamly white teeth
Countertypes = a positive stereotype and emphasises the positive features about a person
DISABILITY - mental vs physical
REGIONALISM
CLASS - old money vs new money
AGE - teenagers are illmanered, aggressive, immature, lazy, screen addicted and hormonal
GENDER- women are weaker than men, men provide the majority income, women only look after children
Ethnicity
SEXUALITY - people who like the same gender where born differently
Wednesday, 12 September 2018
Steve Neale: Genre Theory
Steve Neale: Genre theory
His idea that genre may dominate repetition but are also
marked by variation, differences and change.
The idea the genre may dominate repetition but are also
from each other.
His idea that genre may dominate repetition but are also
marked by variation, differences and change.
The idea the genre may dominate repetition but are also
from each other.
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In this poster the main cast are all standing on a mound of laptops. The characters at the front are higher up on the mound suggesting th... -
Gerbner argues that exposure to repeated patterns of representation over long periods of time can shape and influence the way in which peopl...
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C - Continuity: Stories that are alre ady in news continue to run are updated. U - Unexpectedness: An event that is a shock or out of th...