Radio Revision

PSB = public service broadcast

Competition is Kiss and Capital

Ofcom regulates radio - three-second delay

World wide, Capital (London only) and Kiss (Britain)

News every half an hour - 3min news beat

Impact of new digital technology - Spotify radio, added a camera in the studio

Zoo format - spontaneous

Round the table - having a chat with friends

Constant new music - promotes British artists

Launched by R1 - Sam Smith, Adele, Ed Sheeran

Lots of celeb interviews

The presenter is a selling point for the show - breakfast show is BBC top show

Monday till Thursday, 6:30 - 10

Unpopular opinion

Yesterdays Quiz

GJ has 1.6 mil followers on twitter

357 000 in Facebook

1 million Instagram

listen to is on FM, DAB, Freeview, Freesat, Virgin. Sky or online via BBC Radio

A-list records get 25 plays per week, B-list get 15, C-list get 8-10

A-typical music

Radio 1 test

Greg James has been presenting the radio since the 20th August 2018. The age range for the target audience that the R1BS aim to attract is people under the age of 29 years old, but 30% of the 35-44 year olds watching the show think its aimed at their age group. Radio 1 has many ways that audience members can access their show including; listening live on their website, access to the radio station channel, mobile app etc. Radio 1 breakfast show also has a variety of ways for the audience to interact such as; various games the show does (pass the pasty, unpopular opinions and 10 minute takeover), having audience interviews and allowing the audience members to message the show when asked questions. The Radio 1 breakfast show fufils its remits by having loads of audience engagement consistently. Ben cooper states that you have to take account of all innovation, digital as well as physical. News reporters state how weekly listeners have dropped via the radio but not count the views on their social media. BBC radio 1 mainly plays British artists therefore promoting them. They also play a lot of new and undiscovered artists such as Sam Smith and ed Sheeran. During my slot of the show the genre of music played was grunge, pop with artist such as post malone and Sigrid. The show has done interviews with tones of celebrities from all origins. Celebrities that have been on the show include; Ariana Grande, Niall Horan, Hayley Williams, and Camila Cabello. Common news stories that can be heard on the show are sports related (latest football news etc), Goverment news including Brexit, immigration and local news. The show also gives out a lot of surprises -money, trips, tickets etc. BBC radio 2 targets a wider audience compared to Radio 1 which have a smaller age range for a target audience. 

Radio audiences and technology

How is BBC Radio 1 breakfast show reaching, targeting and encouraging audience interaction

BBC Radio 1 Breakfast show has done a great deal of improvement on their audience interaction. Unlike previous hosts, Greg James has introduced various segments into the show that have improved its ways to interact with their audience which has unlimatly improved their amount of views.

Since taking over the Radio 1 Breakfast show from Nick Grimshaw, Greg James has Boosted the shows views by 240,000 bringing with him some increasingly popular segments, this includes; pass the pasty, unpopular opinions, 10 min takeover. As well as giving listeners 30 seconds to text the song title and artist to them. All these things have conclusively not only increased the shows views but has made it more fun for audience members to listen to on their commute to work.

‘Pass the Pasty’ involved getting a cornish pasty (where a pasty is origannly from) to Scotland for someone who has never tasted one before. This originated due to a woman named Sarah Last, living in Aberdeenshire, confessing to Greg that she had never ate a pasty before. This was then turned into a pasty escapade to get Sarah an original Pasty. Cleverly, BBC turned this into a Pasty relay, passing the pasty from person to person. Greg kept the audince updated with the process. This resulted in a astronomical amount of audince interaction as the fans listened and joined in.

Another popular segment includes ‘unpopular opinions’ a segment is where a few people get selected to share this unpopular opinion. this has previously included “a hotdog is just a sandwich”, “David Beckham is not Gods gift to women.” This gives the audience to share their ‘unpopular opinions’ with the rest of the audience and Greg James himself. Along with that Greg has shared some of his ‘unpopular opinions’ again making it seem more of a friendly chat rather than a one-sided conversation.

Not only has Greg James bought new segments to Radio 1 breakfast but he has also bought various prize wining and voting to the show again expanded the shows amount of views and have knocked down the wall between the audience and the show. The show now has more of a talkative, gossipy, relaxed tone to it therefore creating a more friendly tone.

Overall, BBC Radio 1 with Greg James has greatly improved in terms of encouraging audience interaction by introducing new segments to the show and ultimatly creating a more happy, friendly atmosphere for the show.

BBC Research Task

We need to understand a little about the background to the BBC, including how it is funded, how it is regulated and how it is publically owned.

You will use your Macbook to research the BBC and answer the following questions.  Use the suggested links to help you with your research.


Resources to help you with your research:

http://www.bbc.co.uk/aboutthebbc/

http://www.bbc.co.uk/aboutthebbc/insidethebbc/whoweare

http://www.bbc.co.uk/historyofthebbc

http://www.ofcom.org.uk



Questions:

1. How old is the BBC?

96 years – started 18th October 1922

2. Who is Lord Reith and what connection does he have with the BBC?

John Reith (1889-1971) was the founder of the BBC. He was its first general manager when it was set up as the British broadcasting company in 1922; and he was its first director general when it became a public corporation in 1927

3. When did it start broadcasting Radio 1?

30 September 1967

4. What are the BBC’s five Public Purposes, as set out in the Royal Charter?

The BBCs five public purposes are set out by the Royal Charter and Agreements, the constitutional basis for the BBS as presented to Parliament
1. To provide impartial news and information to help people understand and engage with the world around them
2. To support learning for people of all ages
3. To show the most creative, highest quality and distinctive output and services
4. To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom
5. To reflect the United Kingdom, its culture and values to the world


5. What is the BBC’s Mission?

To inform, educate and entertain

6. What is the BBC’s Vision?

Inform the work of the BBC and are how we promote our public purposes.

7. What are the BBC’s Values?

To enrich peoples lives with programmes and services that inform, educate and entertain by being the most creative organisation in the world.

8. What does the licence fee cover?

Over 90% of the licence fee is to spend it on the BBC TV channels, radio stations, BBC iPlayer and online services. The costs of administering the TV licence are less than people think. For every £1 takes in license fee payments, just 3p is spent on collection.

9. How is the BBC regulated?  How long as this body regulated the BBC and who regulated it before?

The Office of Communications (Ofcom) is the UKs broadcasting, telecommunications and postal regulatory body. Under the BBCs charter it has responsibility for regulating the BBC… In addition, it regulates BBC content and output against its broadcasting.