Jungle Book student Workbook

The Jungle Book - Paper 2 Section A

Disney facts -
150 billion dollar business
1955 first theme park
2016 resort in china
22 oscar wins and 59 nominations
Horizontally and vertically integrated conglomerate

Disney makes around 10 films a year: Star Wars, Marvel, Live Action, Pixar

Synergy - when the interaction of two of more forces working together creates a greater effect than the sum of their individual efforts. Media synergy is the way in which different elements of a media conglomerate spork together to promote linked products across different media (CD soundtrack, diaries, toys etc.) synergy works when different elements of media conglomerate promote and create linked products.

Disney synergy - the film ‘high school musical’ promotes the soundtrack which promotes the advent calendar which promotes the dolls which all ultimately promote the film.

Key Facts:
2016 and 2017 - Disney as number 1 distributed ($301m UK theatrical revenue)
Jon Favreau produced The Jungle Book
Last film befiore Walt Disney died. He wanted to create an early 3D like effect Using cel animation/zuroxing, storyboard

A mixture between live action and animation though its though that its more live action

1967 - Desctiptive, lots of info, Narrative
2016 - intense music, fast paced, recognisable voice, darker tone

Areas of study
1) production
2)marketing, distribution
3) Technology and convergence
4)ownership (Disney) - how it impacts the film i.e earn money instead of giving it, no film festivals, reputation, better quality, successful product to build on, more synergy (theme parks)
5)regulation

The film imdustry

2 hour exam: 1 part/1 hour = industry/audience - film (industry), radio, video games (industry and audience)
Both questions 15 marks

A life of a film:
1) Production = Development - script written and drafted into a workable blueprint
                          Pre-production -  preparations are made for the shoot, in which cast/crew are hired
                          Production - film footage shot
                          Post-production - film edited; sound, dialogue, soundtracks, sound effects
2) Distribution = film screened for potential buyers (distributors) includes all the financial deals done to get films shown and promoted
3) Marketing = advertising the film E.G posters, apps, television interviews
4) Exhibition = how the producer get it into cinemas / Exchange = way you watch the film

Conglomerate = when two or more companies engage in a multi-industry company

Ownership = all about the different film companies owning each other and proving each other with many ideas for films and finances major companies own others (small companies) within the industry in order for more films to be produces. Types; Horizontal intergration - when the production company expands into other areas of one industry. Vertical intergration - when the production company of the means of production, distribution and exhibition of the film by the same company as they receive all of the profits

Top movies of 2018 from The Big 6

1) Incredible Box office: 1.243 billion USD (Disney), black panther Box office: 1.344 billion USD (Disney)
2) action/adventure
3) Blockbuster
4) 5
5) 11
6)
7) romance/comedy
8)
9)teen-adult age

News front cover evaluation

INSPIRATION 

MY NEWSPAPER

We were given a variety of different newspaper stories given to us via a video on which we had to makes notes. We then had to make our own newspaper using those stories. The newspaper had to be a daily mail. As well as that we had to include Christmas touches to make it more festive. 

I used Microsoft Publisher in order to make my newspaper as well as Photoshop and word or some other touches.

On the programme i use  different tools such as paragraph spacing, fonts, character spacing. i tried to get a thicker font for the masthead however it was tricky to change the thickness and size and still fit the layout.

the biggest obstetrical i had to face was the layout as making the text for the masthead any bigger would interfere with the picture as well as the body text. 

I chose the Georgia font as it looked the most realistic to my inspiration and then by changing the paragraphing as the spacing it began o look more realistic to the original. However, the original was a lot more thicker. 

"I think i was brilliant" Daisy D

"Looks like a proper newspaper" George B

"Looks good and brilliant" Sam K

WWW- The adverts went well and so did the headline. The Body text was also good. 

EBI - The Masthead was thicker 

Ideological Discourses in newspapers (feminism)

1)Make note of any language which assumes the reader holds the same attitudes/values as the writer?
The Guardian – The Guardian tends to concentrate on more political points of view due to being a newspaper for the more educated and higher class  i.e A or B m class males which suggests why they’ve chosen to take feminism from a political point of view. However, they have attempted to make a joke out of it suggesting that their going to be ‘mocking’ views on feminism as this if for a white upper class male.
Daily Mail – The Daily Mail also have attempted to mock females in power and be a bit sexist. However, due to being more of a female concentrated newspaper they’ve chosen to concentration most on women’s legs, a stereotypically nice part of the female body. By doing this they appeal to all genders and turn it into a more light hearted situation.
The Sun – The Sun however, have gone for a almost insulting approach, we know this from the language they use on the cover.  ‘Don’t call mums women’ and ‘could hurt trans parents’ sounds almost comical as well as ‘pregnant people is ok’’. It laughable due to the way they phrase it, it sounds as if a child. As well as that for a newspaper they use very informal language i.e. Trans instead of transgender. Although it’s an acceptable term its not the type of thing a person expects to see on a front cover.

2) List the ideological discourses which are referred to either directly or indirectly.
The Guardian – The Guardian headline suggests that having a female loader could be a disrupting circumstance and they almost doubt the female power which in turn is quite sexism but appeals to its target audience. As well as that by having the picture of Yvette Cooper in a unflattering position and Jeremy Corbyn looking more powerful it subliminally proposes that men, as they stand now, are more powerful than women and women who do try and gain power will always look silly.
Daily Mail – Like The Guardian, Daily Mail has took the stereotypical role of women and turned their article into that. Two women (Angela Merkel and Theresa May) and made them appear more revealing which downgrades them and makes them appear less powerful.
The sun – The Sun is suggesting that certain words that we have always said can be offensive to people in the LGBTQ community particularly Transgender people, a very good thing to address. However, they’ve taking a very serious topic and made it comical. And so, although their addressing a serious point that needs to be addressed their turning it into something they know their views will find appealing rather that addressing it formally.

3) Consider what part this particular article plays in maintaining the hegemonic*
belief. In other words, how does what is said correspond to what the reader wants to read?
The Guardian – concentration on the political side of feminism and try to minimise its importance but still inform its readers which appeals to their targeting audience (stereotypically a white,  upper class, middle aged, man).
Daily Mail – Try to appeal their audience which is stereotypically more of a female orientated audience and therefore turn serious topics into fashions and beauty which is a stereotypical thing for women to concentration on and not wanting to concentration on the actual power of women Ray their that fashion and beauty.
The Sun – Overall just mocks the whole topic. They make it comical and lower its importance and in a summary are quite offensive.