The Guardian – The Guardian tends to concentrate on more political points of view due to being a newspaper for the more educated and higher class i.e A or B m class males which suggests why they’ve chosen to take feminism from a political point of view. However, they have attempted to make a joke out of it suggesting that their going to be ‘mocking’ views on feminism as this if for a white upper class male.
Daily Mail – The Daily Mail also have attempted to mock females in power and be a bit sexist. However, due to being more of a female concentrated newspaper they’ve chosen to concentration most on women’s legs, a stereotypically nice part of the female body. By doing this they appeal to all genders and turn it into a more light hearted situation.
The Sun – The Sun however, have gone for a almost insulting approach, we know this from the language they use on the cover. ‘Don’t call mums women’ and ‘could hurt trans parents’ sounds almost comical as well as ‘pregnant people is ok’’. It laughable due to the way they phrase it, it sounds as if a child. As well as that for a newspaper they use very informal language i.e. Trans instead of transgender. Although it’s an acceptable term its not the type of thing a person expects to see on a front cover.
2) List the ideological discourses which are referred to either directly or indirectly.
The Guardian – The Guardian headline suggests that having a female loader could be a disrupting circumstance and they almost doubt the female power which in turn is quite sexism but appeals to its target audience. As well as that by having the picture of Yvette Cooper in a unflattering position and Jeremy Corbyn looking more powerful it subliminally proposes that men, as they stand now, are more powerful than women and women who do try and gain power will always look silly.
Daily Mail – Like The Guardian, Daily Mail has took the stereotypical role of women and turned their article into that. Two women (Angela Merkel and Theresa May) and made them appear more revealing which downgrades them and makes them appear less powerful.
The sun – The Sun is suggesting that certain words that we have always said can be offensive to people in the LGBTQ community particularly Transgender people, a very good thing to address. However, they’ve taking a very serious topic and made it comical. And so, although their addressing a serious point that needs to be addressed their turning it into something they know their views will find appealing rather that addressing it formally.
3) Consider what part this particular article plays in maintaining the hegemonic*
belief. In other words, how does what is said correspond to what the reader wants to read?
The Guardian – concentration on the political side of feminism and try to minimise its importance but still inform its readers which appeals to their targeting audience (stereotypically a white, upper class, middle aged, man).
Daily Mail – Try to appeal their audience which is stereotypically more of a female orientated audience and therefore turn serious topics into fashions and beauty which is a stereotypical thing for women to concentration on and not wanting to concentration on the actual power of women Ray their that fashion and beauty.
The Sun – Overall just mocks the whole topic. They make it comical and lower its importance and in a summary are quite offensive.
